One of the latest trends in street fashion are sneakers – shoes which were preliminary made for sports activities but thereafter evolved into street fashion must-haves. Sneakers are generally quite distinctive and are well known from genuine design.
Many companies offer a full variety of great footwear choice. Buyers can pick and choose from dozens of nice kicks out there. Nevertheless, some brands have been participating in footgear manufacturing from the very beginning. One such company is Nike, and also New Balance. The first mentioned is widely recognized as an iconic of sports gear company that supports both amateurs as well as dab hands in daily sports exercises. Also, Nike is highly regarded by streetwear fashionists – starting from blazers, t-shirts, caps, and sneakers. The history began in 1972 when this American company presented the “Moon Shoe”, the opening line of Nike footwear. It was made with particular philosophy: the shoe have to be light, cozy and also hard-wearing. Nike shoes are mainly identified by the most popular Air Max line with innovative midsole air pad technology. Cooperation with Air Mike – Jordan from Chicago Bulls won Nike sneakers popularity and took it to the different level. Extravagant Air Max 1 running shoe with small, clear, air window on the heel side was also a game changer and earned millions of dollars for this American corporation. Autor .
It’s an open secret that competition between brands is somehow wild. Companies pour money down the drain on marketing including advertisement deals with sports superstars and celebrities. Nike sport sneakers shoes have the same audience as Sneakers new balance – generally young, creative people that are interested in fashion and ease. In the wake of companies war, a buyer has a chance to cherry-pick from an enormous amount of footgear from different companies. New Balance sneakers are one of the most popular kicks nowadays. This company has been producing shoes since the beginning of XXth century. The funny fact is that the company’s name was made by its owner when he watched chickens balance supported by three-toed paw. Another curious thing about this company is that New Balance made Apple’s company founder favorite shoes. When it comes to pricing NB introduced another intriguing strategy – pricing model based on dividing the shoe number by 10. As a result we could calculate an almost exact retail price – i.e., NB610=61.0$.