Fashion – increasing importance of mass medias in influencing the requirements and preferences of miscellaneous customers

Nowadays plenty people have access to broad range of medias. In this field there is not only talk about TV, but mostly about the Web and inter alia social medias such as Facebook or Twitter, as they have even more users than television.



The most important fact related to this medias is that they have considerable impact in terms of influencing the way end-users think about diverse facts or commodities. It is proved by the fact that every time we’re in front of the computer or screen of a TV many advertisements are shown. Their most influential attribute is referred to their aim, which is to show a products in as positive light as possible. However, this doesn’t prove that every little ad is harmful and should be omitted. In order to avoid its harmful impact, we are recommended to think on our own and evaluate miscellaneous aspects on our own. This is relatively crucial attribute concerning fashion industry. It is proved by the fact that above all in this topic our preferences are influenced heavily by what is currently most frequently shown in miscellaneous medias.

Consequently, we should keep in mind that in case of

fashion although the products have some crucial attributes that are likely to convince the clients to purchasing them, we should also remember that considerable role is played by promotion offered by diverse medias. It is implied by the fact that people would like to buy commodities that are presented on most important exhibitions on Earth. Nevertheless, here we ought to ask ourselves whether a product that is widely promoted meets our requirements in miscellaneous fields.

To conclude, in terms of fashion industry and most influential trends in this topic, we ought to be aware of the fact that there is an increasing influence of mass medias that play a really important role in making the preferences of miscellaneous end-users. As a result, we ought to also not forget that we ought to learn to think independently, so that we would pick various fashions that are referred to our needs in various areas.