First of all, we should remember that almost everyone sometimes hears from diverse people everything about the same good. That’s the reason why, one of the most influential elements referred to this field is that the above mentioned term is related to a temporary popularity of a product or service. On the other side, it cannot last too long, no matter how much money and resources would be put into making a commodity be the most popular. The reason why similar fashion doesn’t last long at all is that mostly on all of the markets the competition is relatively intense, which implies that for an innovation other companies also response with something new. As a result, depending on how original a commodity is, a fashion connected with it can last either shorter or longer.
Moreover, we ought to also remember that the cycle of life of every product is believed to be, according to different books in terms of marketing, to be similar to the life of a human being. As a result, every businessman ought to be aware of the fact that a trend isn’t something that will exist forever. This implies that despite the fact that a product created by our company can meet with decent demand from different users, we are recommended to also be aware of the fact that there is a substantial probability that if we will not prepare ourselves for a response from other companies, we may be quite negatively surprised in the future, which indicates that predicting possible scenarios for the future is pretty influential.